Sunday, March 31, 2013

G. I. Joe: Retaliation (2013) **


U. S. Release Date: March 27, 2013
Running Length: 1:50
Rated: PG-13 (Violence, Profanity,Sexual Content)
Cast: Dwayne Johnson, Jonathan Pryce, Byung-hun Lee, Elodie Yung, Ray Stevenson, D.J. Cotrona, Adrianne Palicki, Channing Tatum, Ray Park, Bruce Willis
Director: Jon M. Chu
Screenplay: Rhett Reese & Paul Wernick
I was never that big into G. I. Joe during its run in the mid to late 80's. I didn't have any of the toys or watch the animated series. I had a neighbor though who was and I was very much aware of all of it at the time. In 2009 I saw a preview for the then upcoming G. I. Joe: The Rise of Cobra and my initial reaction to it was that it looked ridiculous. After having seen that movie my opinion hadn't changed. Still, the movie made some money right next to Hasbro's other big franchise, Transformers. It was inevitable that there would be a sequel, albeit one that needed to tweak the formula to maximize the audience that the last film didn't quite manage to reach.
Flash forward to 2012. Some things had changed between '09 and '12. One of them was the sudden stardom of Channing Tatum who played Duke in the previous film. While the new Joe film was being filmed this hadn't happened yet and his character was written out of the film early on. With Tatum suddenly becoming a Box Office draw studio heads felt that that was one asset they no longer wanted in such short supply and the film was significantly delayed while more scenes involving Tatum could be filmed. The result is exactly what you'd expect from such a decision, extra scenes that are disjointed from the rest of the film and serve to bloat the running time up unnecessarily. None of the new scenes really belong in the film. something that is noticeable even without knowing why they're in the film in the first place.
As for the rest of the film? It's safe to say that it is a better film than the last time around but not by much. The action scenes, of which most of the film is made of, are competently directed, don't resonate because there aren't around characters we can emphasize and therefore feel for. With a little character build-up this could have been remedied but instead it is nearly one explosive action scene after another and what little else we are given is only there to tell us in as little screen time as possible why it's all happening at all.
The story this time around is somewhat of a continuation of the last film. Zartan (Arnold Vosloo, Jonathan Pryce), disguised as the President of the United States, is assisting Cobra, lead by the recently freed Cobra Commander, in total world domination (of course). To accomplish this they have built satellites code named ZEUS that can destroy whole countries from space. To prove their point they fire on London, destroying the entire city. The G. I. Joe's are framed and killed aside from a trio of stragglers lead by Roadblock (Dwayne Johnson) who manage to recruit the original Joe (Bruce Willis) in an attempt to retake The White House.
This film is a classic example of too much all the time. There are references to North Korea that are decidedly poor taste in light of current events, as well as acts of terrorism that hit too close to home for a film that should be escapist fare. There are also entirely too many characters to keep track of. While this might be fine for G. I. Joe die hards it is too much for the rest of us and bogs down the entire film, especially when it delves into back story and motivations. This was a big problem with the 2009 film and it hasn't been dealt with here any better.
 
This could have been a descent action yarn, exciting yet forgettable had it actually reached out to a larger audience than it does. Instead it is another 100 minute long commercial for Hasbro that alienates non-fans of the Joes in favor of focusing on those who grew up with the toys and still take time to watch the cartoons or read the comics. This is a narrow audience. All others might find a smidgeon of fun in this film but will come away knowing that there is a ton of stuff that went right over their heads.

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